How Conscious Is a Compulsive Buyer? A Case Study

Compulsive buying is often studied in the field of psychiatry and marketing as a behavioral disorder. While individuals who exhibit compulsive (excessive) behavior hold common features terms some characteristics, there limited information about extent to which consciousness included purchase decision, awareness individual s/he can control himself / herself behavior. In this case study, I made in-depth investigations excessive an whom identified buyer according screener. have developed themes (compulsive) motivations conditions, conscious consumption, process sub-themes. The findings obtained show that buyer, female consumer, exhibits similar characteristics with relevant literature by behaviour especially clothing products. On other hand, she also takes precautions creating prevent consumption during shopping process, sees leisure time activity. words, while making purchases motivation public self-consciousness, tries showing private self-consciousness. conclusion related them proposed recommendations.